Website redesigns come in all shapes and sizes. When we say ‘website redesign,’ we are referring to a continuum that represents everything from major changes to an existing site, which still retains some of its look and feel, to replacing an old site with a new one that retains little more than some content. Here's an example of a website redesign which falls into the 'complete overhaul' category. You may recognize the room scenes, the 'Floors for Living' font and some content here and there. Kronotex USA is the largest manufacturer of laminate flooring in North America and a division of Swiss Krono Group, a leading producer of laminate flooring in Europe. site had not been updated since 2005. Only the home page was visible to search engines. The site had not been optimized for search engines and editing, optimizing or improving content was just about impossible to do without programming support. To make matters even worse, the visitor experience was not pleasant: the site was neither easy to navigate nor intuitively organized.

The site had no lead generation forms and wasn't integrated with social profiles. It did not help the organization get found online for terms other than 'Kronotex' and it didn't encourage visitors to interact with and learn more about the Kronotex brand. Website Redesign Inbound Marketing Solution: We started by identifying the product's buyer personas. site needs to meet the needs of two groups or personas: consumers looking to learn about, select and care for laminate flooring and retailers/distributors who sell Kronotex laminate flooring in North America. The site was migrated to a HubSpot content management system and software solution for improved analytics, SEO, lead generation and nurturing, and dynamic content creation via a blog. Site navigation was reorganized to be more intuitive and to match the buying cycle of consumers. We wanted to provide them with relevant information about laminate flooring, including the story of Kronotex USA. After conducting a thorough content audit, we determined that we needed offers to promote the product to visitors and potential customers.

These offers are available after completing a form and sharing an email address. In addition to offers, the site boasted a Blog and Newsroom; it was fully integrated with social profiles. Upon launching the new site in June 2012, it immediately began generating leads, boasting a conversion rate of ~30%. Equally dramatic has been the significant increase in site engagement: Visitors to the previous site viewed 1.59 pages and spent 1:21 minutes per visit. Visitors to the new site view 4.24 pages while spending 3:05 minutes per visit. [Note that the tools visitors interact with are digital and require no fulfillment resources.] The previous site had 70 pages indexed by search engines. The new site, within one month had 122 pages indexed. This will only increase over time as new blog articles are published, and new content added to the website. The Kronotex Blog published 2 articles per week for a year and a half; then once per week. This website redesign project represents a collaboration with BrandBiz Inc.

Explore our other Website Redesign Case Studies, and let us know of any questions.We stock two ranges of Kronotex Laminate Wood Flooring both 8mm thick.The Dynamic range is a more traditional range with an extensive range of colours while Equisit introduces special edge details to create a more natural looking wood finish.There are a variety of grooved edges included Micro Grooves, V2 and V4 grooves each creating a slightly different look and feel to the floor.We also supply a variety of underlay options and specialist mouldings for laminate wood floors which come in a variety of colours to suit the different decors available. Hackintosh Laptop Buyer'S GuideDynamic RangeA versatile 8mm laminate wood floor suitable for residential intensive use and moderate commercial use. Tub Refinishing Kit ReviewsExquisit RangeExquisit decor's are designed to emulate natural wood even more using milled V-grooves and embossed grains. Toyo Tires Price Singapore

UnderlayNot seen but always working to enhance and protect the flooring installation. MouldingsMDF wrapped profiles matched to your floor decor to finish off edges and allow for expansions and transitions.NALFA-certified flooring meets or exceeds California Air Resources Board (CARB) requirements for airborne contaminants. NALFA Tackles Inaccuracies in Dr. Oz Show Segment on Laminate Flooring.Kronotex USA Holdings, Inc. The SWISS KRONO GROUP entered the market in the US in 1999 and established its own trading company. The market prospects for laminate flooring were bright, which is why the company’s own factory was planned. Kronotex USA Holdings, Inc. in Barnwell, South Carolina, has been producing its own laminate flooring since 2005. This extra thick (14.3 mm) Easy to install laminate flooring Features a realistic woodgrain texture Select Surfaces™ Canyon Oak laminate flooring looks and feels like real hardwood with its hand-scraped finish and the embossment in register.

Each Select Surfaces™ floor is extremely durable - it will not dent, stain or fade in high traffic areas. Select Surfaces™ laminate floors are easy to install; with a simple click it's fast, clean and easy especially since the foam underlayment comes pre-attached. Select Surfaces™ laminate flooring is a great value in comparison to other floor covering products, providing quality product at a great price. Deep embossment in register provides a realistic woodgrain texture Easy to install click locking system Extra thick flooring which totals 14.3 mm or .56” (including backer) Includes a pre-attached high quality foam backer 16.91 sq. ft. per box Suitable for light commercial or heavy residential traffic Limited residential lifetime warranty If you have any further questions or would like any assistance with your installation, please contact us at 1-855-250-8167 or email techsupport@selectsurfaces.ca 47.72" x 6.38" x 0.56" Instant Savings offer details