I would like to receive communications from Sheba® Brand, special offers/promotions and the latest about Sheba® Brand products. Click if you’d like to give permission for future special offers and additional useful information from Mars and associates (we will collect the information you’ve entered here, store and process it in the US). You can withdraw this consent at any time. When you buy any 6 Perfect Portions™. When you buy any Perfect Portions™ Multipack. We're as dedicated to responsible sourcing as we are to premium quality. See how the winners celebrated their passions in a big way. Find a store near you. / US and OUR PRODUCTS 1911   Frank C. Mars founded Mars Candy Factory Inc, known as “The Chocolate House” in Tacoma, Washington USA 1923   The Milky Way® bar entered the market in the USA 1932   Mars Limited established in the UK and the Mars® bar launched 1935   Mars purchased Chappel Brothers, a UK-based pet-food manufacturer and began selling Chappie® and Kitekat®

1939   Kitekat® cat food first advertised in the UK 1942   Mars opened the first commercial rice parboiling plant in Houston, Texas and becomes known as Uncle Ben’s® Inc in 1959 1951   Chappie Ltd moved manufacture of pet food to Melton Mowbray 1954   Pal® dog food entered the UK market under the name of Meat® (changed to Pal® in 1959) 1955   Mars created a division of Mars Confectionery in the UK to deliver Klix® vending solutions to businesses around the world 1957   Chappie Ltd renamed Pedigree Petfoods 1958   Whiskas® cat food launched in the UK 1960   Chum® launched in the UK; re-named Pedigree Chum in 1964 1965   The Waltham Centre for Pet Nutrition® opened in the UK 1967   Uncle Ben’s® of Australia pet food business established 1967   Frolic® launched in Germany 1968 - Kal Kan Petfoods acquired in the USA 1968   Birstall opened in the UK manufacturing pet snacks & treats 1982   Sheba® cat food launched in Germany

1984   The launch of Cesar® dog food in Germany 1993   Manufacture began at the new site in Lithuania 2001   Royal Canin® petfoods acquired by Mars 2006   Mars acquired Doane Pet Care, and Greenies® in the USA 2007   Nutro® natural petfoods acquired by Mars UK press ad for Pedigree Chum,1960's UK press ad for Kitekat,1960's the science behind our brands Unique approach to pet nutritionHomes For Sale Lake Brandt South Dakota Macronutrient selection in the adult domestic catHouse For Sale Old Ancaster Road Science behind the brandsPuppies For Sale Inmi 10 Top tips for petowners to keep their dog in good shape Weigh your dog regularly Check your dog’s body condition score

Understand how many calories your dog needs 10 Top tips for petowners to keep their cat in good shape Weigh your cat regularly Check your cat’s body condition scoreUnderstand how many calories your cat needs Read More Download PDF Sheba is a brand of canned cat food produced by Mars, Incorporated. In January 2011, Mars Petcare US announced that Sheba would be discontinued and thus will no longer be available for purchase in the United States.[1] A special webpage[2] explained that the decision was based on economic factors: Although the SHEBA® PREMIUM CUTS® Dinners product line enjoyed a loyal following of consumers, in the current economic environment, and given Sheba Dinners high price point, we do not anticipate the U.S. customer base growing enough to compensate for import challenges that make production prohibitively expensive. As of July 2012, Sheba is again available in the United States. However, it now comes in pull-tab cans as opposed to the former plastic trays.

BRUSSELS, June 15, 2016 /PRNewswire/ -- Research by scientists at the Centre for Pet Nutrition - part of Mars Petcare -  and the University of , shows flavour and nutrition both influence how cats choose their food A study unveiled today by Mars Petcare has revealed that while flavour is important initially, domestic cats learn to choose their food based on nutrition rather than flavour. /lookup/doi/10.1098/rsos.160081) today confirms that over time cats learn about the fat and protein content in their food and regulate their intake to reach a target ratio of these nutrients. Scientists at WALTHAM Centre of Pet Nutrition, Mars Petcare, and the University of Sydney, Australia offered cats foods with various ratios of fat and protein flavoured with fish, rabbit or orange. When first presented with the foods, the cats showed a preference based on flavour. However, over time they learnt about the nutrient composition and selected foods in order to reach a target ratio of protein and fat, regardless of flavour.

Adrian Hewson-Hughes from the WALTHAM Centre for Pet Nutrition at Mars Petcare, and lead author of the study said the findings have implications for the development of foods for cats: "This research has enabled Mars Petcare to understand more about developing foods for cats with both appealing flavours and the appropriate nutrient composition that ensures cats continue to eat foods in the long-term. This in turn feeds into what we already know about nutrition - and through our brands such as WHISKAS, SHEBA and ROYAL CANIN we are committed to developing pet foods that first and foremost ensure cats have access to the right nutrition in a format they enjoy." WALTHAM is the global scientific research centre for Mars Petcare delivering breakthroughs in pet nutrition and the science of human-animal interactions. About the Centre for Pet Nutrition: Celebrating over 50 years of innovative science, the WALTHAM Centre for Pet Nutrition serves as a leading scientific authority in advancing the frontiers of research into the nutrition and health of companion animals.

Located in Leicestershire, England, the renowned state-of-the-art science institute for Mars, Incorporated generates knowledge that enables the development of innovative products that meet pets' needs in a practical way. Since the publication of its first original research in 1963, WALTHAM has pioneered many important breakthroughs in the field of pet nutrition and human-animal interaction, resulting in more than 1,700 publications, including over 600 peer-review scientific papers. Today, WALTHAM continues to collaborate with the world's foremost scientific institutes, driving Mars' Petcare vision to create A Better World for Pets and providing the science and expertise that underpins leading Mars brands such as PEDIGREE®, WHISKAS®, ROYAL CANIN®, Banfield Pet Hospital, and IAMS®, CESAR®, NUTRO®, SHEBA®, DREAMIES® and EUKANUBA®. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.